Our aspiration of solving a fragmented industry and overcoming walled gardens.

Why we are building Integr8

Affiliate marketing still runs on email threads and Excel exports. Teams pull data from one tool, check quality in another, and paste it all into spreadsheets to figure out what actually worked. The channel that invented performance marketing does most of its performance analysis by hand.

This is not an accident. Three forces keep the industry stuck.

First, data privacy. An IP address counts as personal data under GDPR and cannot simply be shared with third parties like fraud prevention vendors. Second, fragmentation. Every tool provider has to integrate with dozens of other platforms, so no single integration ever gets the engineering attention it deserves. Third, politics. Some platforms have no interest in sharing data at all. Keeping it locked in gives them control over the ecosystem.

The result is the classic picture of a fragmented market: high costs, shallow integrations and data silos. This frustrated us for years. We knew it could be done better, and we knew it would not fix itself. Nobody tears down their own walled garden voluntarily.

AI changed the math. Software that used to take a million dollars and a large team can now be built in months by a small group of experts. That does not just make development cheaper. It makes a true all-in-one platform realistic for the first time. Instead of stitching together four or five tools that barely talk to each other, affiliate marketers can finally work in one.

That is why we built Integr8, and why it carries the name. Tracking, fraud prevention, affiliate link testing and suppression list management run natively in one platform, with data privacy built into the architecture instead of bolted on afterwards. The fraud prevention layer comes from our sister company 24metrics, which has done nothing but fight ad fraud since 2013.

We are not done. Next come AI agents that remove the repetitive work: analyzing traffic quality, testing links, matching offers with publishers and turning raw tracking data into decisions.

Behind Integr8 is a team of marketing professionals and software developers working across the globe. Our mission is simple: make affiliate marketing a channel that automates, scales and works for teams of any size, free from the silos and walled gardens that have held it back.