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Conversion Rate Filter

What it detects

Section titled “What it detects”

Publishers generating fake or incentivized conversions often produce conversion rates that sit far outside what legitimate traffic delivers. A rate that is too high suggests fabricated conversions; a rate that is too low suggests click fraud inflating the denominator. The Conversion Rate Filter blocks conversions from any publisher or sub ID whose rate drifts outside your configured bounds.

How it works

Section titled “How it works”

Integr8 calculates the conversion rate for each publisher (and optionally each sub ID) over the selected time interval. When the rate falls below the minimum or exceeds the maximum threshold — and the minimum click and conversion counts are met — the filter rejects new conversions from that source and optionally blocks further clicks.

Evaluation runs continuously. A source that recovers within bounds during the next time window is unblocked automatically.

Configuration

Section titled “Configuration”

Navigate to Offers > Fraud Detection Groups > select a filter group > Conversion Rate.

Enable one or more lookback periods. Each period evaluates independently; a source that breaches any enabled period is rejected.

Parameter Default Description
max_conversion_rate 20% Reject when the CR for that period is above this percentage
min_conversion_rate 0.2% Reject when the CR for that period is below this percentage
min_conversion_count 30 Minimum conversions required before the CR check runs for that period
min_click_count 400 Minimum clicks required before the CR check runs for that period

The above four fields are configured per period. Available periods: Hourly, Daily, Weekly, Monthly (all enabled by default).

Parameter Default Options Description
check_by_sub_id true true, false Calculate CR at sub ID level instead of publisher level
block_clicks false true, false Also block clicks from sources that breach the CR threshold

What happens when triggered

Section titled “What happens when triggered”

When a publisher’s conversion rate exceeds the configured bounds:

  • Conversions from that source are rejected with a fraud_reason: cr_filter tag.
  • If block_clicks is enabled, further clicks from that publisher or sub ID are also blocked.
  • The block lifts automatically when the rate returns within bounds in the next evaluation window.

Review blocked sources in Reports > Conversion and Events Report using the fraud_reason filter.

Example

Section titled “Example”

With low_cr: 1%, high_cr: 5%, min_clicks: 100, min_conversions: 2:

  • Publisher with 150 clicks, 1 conversion (0.67% CR) — conversions rejected (below minimum)
  • Publisher with 200 clicks, 12 conversions (6% CR) — conversions rejected (above maximum)
  • Publisher with 120 clicks, 3 conversions (2.5% CR) — passes the filter
Section titled “Related filters”