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Create an offer

An offer is the core unit of a campaign in Integr8. It defines the product being promoted, the tracking link structure, and the payout rules for publishers.

Before you begin

Section titled “Before you begin”
  • Create the advertiser the offer belongs to. See Create an advertiser.
  • Have the destination URL ready, including the macro your advertiser uses to receive the click ID.

Quick start

Section titled “Quick start”

The fastest path to a working offer. Only the General section is required — every other section keeps sensible defaults, so you can create the offer and refine it later.

  1. Go to Offers > Offers Management and click Create.
  2. In General, enter a Name, pick the Advertiser, and set the Redirect URL (include {transaction_id}).
  3. (Optional) In Conversions, set the Currency, Revenue, and Payout.
  4. (Optional) In Publishers, choose the visibility: Public, Private, or Public + Requires Approval.
  5. Click Create Offer.

The Offers Management list with the Create button

Always include {transaction_id} in the redirect URL. The advertiser’s system passes this value back on conversion, and Integr8 uses it to match the click to the conversion.

The rest of this page is a reference for every section of the Create Offer form. You can fill the sections in any order using the left-hand navigation.

General (required)

Section titled “General (required)”

This is the only section with required fields.

The General section of the Create Offer form

Basic details

Section titled “Basic details”
Field Required Notes
Name Yes Internal label used in reports and search
Advertiser Yes Select from the dropdown
Description No Visible to the public. Describe the offer for your partners
Tags No Filter and group offers in tables and reports

Landing page

Section titled “Landing page”
Field Required Notes
Preview URL No Non-tracked preview of the landing page
Redirect URL Yes Tracked destination. Must include {transaction_id}

Example redirect URL:

https://example.com/lp?clickid={transaction_id}

Add macros to the redirect URL

Section titled “Add macros to the redirect URL”

Use the Add Macros to URL picker below the Redirect URL field to insert Integr8 macros into the destination URL, so the advertiser receives the click ID and any other values you pass. Map the advertiser’s click ID parameter to {transaction_id}.

Integr8 macro Description
{transaction_id} Unique click ID
{publisher} Integr8 publisher ID
{offer} Integr8 offer ID
{sub_id} Sub-publisher ID from the tracking link

See the picker for the full list of available macros. After saving, use the tracking link generator to verify substitution before going live.

Conversions (optional)

Section titled “Conversions (optional)”

Set the default conversion revenue and payout for this offer. You can add more events later from the offer’s Revenue & Payout tab.

The Conversions section with revenue and payout fields

Field Required Notes
Initial Conversion Name No Defaults to Conversion
Currency Yes Offer-level currency
Revenue Type Yes RPA, RPS, RPC, RPM, or RPAxRPS
Revenue Value Depends on type Fixed amount for RPA, RPC, RPM. Percent for RPS and RPAxRPS
Payout Type Yes CPA, CPS, CPC, CPM, CPAxCPS, or PRV
Payout Value Depends on type Fixed amount or percent based on payout type
Allow Multiple Conversions No Record more than one conversion per transaction_id. If disabled, extra conversions are blocked
Manually Accept Conversions No Mark conversions as pending until you approve them in Reports

Revenue types describe how the advertiser pays you. Payout types describe how you pay publishers. They can differ.

Section titled “Tracking Link (optional)”

The Tracking Link section

Field Required Notes
Enable JavaScript/Fingerprinting Tracking No Uses the /jsp path on generated links
Tracking Domain No Restricts which domain publishers see in the link generator
Capping Timezone Yes Used for cap reset cycles on this offer

Publishers (optional)

Section titled “Publishers (optional)”

Control which publishers can use the offer and what they must accept.

The Publishers section with access and visibility settings

Field Notes
Publisher Access and Visibility Public, Private, or Public + Requires Approval
Enable Terms & Conditions Optional agreement publishers must accept before using the offer
Enable Deep Linking Lets publishers override the redirect URL with a redirect_url parameter

Parallel Tracking (optional)

Section titled “Parallel Tracking (optional)”
Field Notes
Enable Click Parallel Tracking Fire a server-side call to a Click Parallel Tracking URL on each click

Impressions (optional)

Section titled “Impressions (optional)”
Field Notes
Enabled View Through Impression Tracking Use impressions as the first option for attributed conversions
Enable Impression Forwarding Fire a server-side call to an impression forwarding URL on each impression

Fraud Prevention (optional)

Section titled “Fraud Prevention (optional)”

Choose the Click Fraud Prevention Strategy — what happens when a click is rejected by targeting or fraud rules:

The Fraud Prevention section with the redirect strategy options

Option Behavior
Redirect to Preview URL Send rejected clicks to the preview URL
Redirect to Fallback URL Send rejected clicks to a separate fallback URL
Show Blank Page Block the click with a blank page

Internal Notes (optional)

Section titled “Internal Notes (optional)”
Field Notes
Internal Note Not visible to publishers or advertisers
Restrictions Visible to publishers

Email Instructions (optional)

Section titled “Email Instructions (optional)”

Optional From Lines and Subject Lines copy shown to publishers when you share offer details by email.

After creation

Section titled “After creation”

The offer is created active by default — there is no separate status picker on the create flow. Open the offer to add more configuration from its detail tabs: Landing Page, Revenue & Payout, Targeting, Capping, and Fraud Detection.

Edit an existing offer

Section titled “Edit an existing offer”

Open the offer from Offers > Offers Management. The Overview tab summarizes the offer, and each section has an edit (pencil) control. Use the tabs across the top to reach Landing Page, Revenue & Payout, Targeting, Capping, Fraud Detection, and Settings. The status is Active or Inactive — there is no Paused or Expired status.

Next steps

Section titled “Next steps”