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Data Validation

What it detects

Section titled “What it detects”

Invalid or unexpected parameter values in tracking requests — unknown advertiser IDs, unauthorized publisher IDs, missing sub IDs, or malformed offer references — indicate either misconfigured tracking links or fraudulent traffic injection. The Data Validation filter checks core request parameters against your defined allowed and blocked values before any attribution occurs.

How it works

Section titled “How it works”

When a click or conversion arrives, Integr8 evaluates the configured parameters against your rules:

  • Allowlist (whitelist): Only requests with values in the allowed list are accepted. All other values are rejected.
  • Blocklist (blacklist): Requests with values in the blocked list are rejected. All other values pass.
  • Empty value handling: You can configure whether empty values for each parameter are accepted or rejected.

Rules are evaluated per parameter independently. You can configure any combination of parameters.

Configuration

Section titled “Configuration”

Navigate to Offers > Fraud Detection Groups > select a filter group > Data Validation.

Supported parameters

Section titled “Supported parameters”
Parameter Description
Advertiser The advertiser ID passed in the tracking request
Publisher The publisher ID associated with the click
Offer The offer ID the click was generated for
Sub ID The sub source identifier passed by the publisher

For each parameter, configure:

Setting Description
Allowed values Comma-separated list of valid values. Only these values pass. Leave empty to allow all.
Blocked values Comma-separated list of rejected values. These values are always rejected.
Reject empty value When enabled, requests with a missing or empty value for this parameter are rejected.

What happens when triggered

Section titled “What happens when triggered”

When a request fails validation:

  • The request is rejected with fraud_reason: data_validation.
  • No attribution is recorded.
  • The event is logged in Reports > Click Reports or Conversion and Events Report depending on the event type.

Use allowlisting (whitelist mode) when you want to restrict tracking to a known, finite set of sources. Use blocklisting when you want to reject specific known-bad values while allowing everything else.

Section titled “Related filters”