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Offer caps

Caps let you limit how much traffic or how many conversions an offer can receive within a time window. When a cap is reached, new clicks are redirected to the offer’s fallback URL or blocked. You can apply caps at the offer level (all publishers) or per publisher.

Before you begin

Section titled “Before you begin”

Set offer-wide capping

Section titled “Set offer-wide capping”

The default All Publishers row on the Capping tab holds the offer-wide cap settings.

The Capping tab with the All Publishers row

  1. Go to Offers > Offers Management and open the offer.
  2. Select the Capping tab.
  3. On the All Publishers row, click Show Summary, then edit, or use the row actions to open Edit Offer Capping.
  4. Set the Capping Timezone for the cap reset cycle.
  5. Enable the cap types you need (clicks, conversions, impressions, payout, revenue, events) and set values per interval.
  6. Click Save.

The Edit Offer Capping dialog with soft capping and timezone settings

Set a per-publisher cap

Section titled “Set a per-publisher cap”

Per-publisher caps take priority over the offer-wide cap for that publisher.

The Create Publisher Custom Capping dialog

  1. On the Capping tab, click Add Custom Capping.
  2. Pick the Publisher from the dropdown.
  3. Set the Capping Level:
    • Offer + Publisher: applies to all traffic from this publisher.
    • Offer + Publisher + Sub ID: applies to traffic from a specific sub ID only.
  4. Configure the cap values and intervals.
  5. Click Save.

Cap types

Section titled “Cap types”
Cap type Description
Clicks Maximum click count
Conversions Maximum conversion count
Impressions Maximum impression count
Payout Maximum publisher payout spend
Revenue Maximum advertiser revenue
Events Maximum event count, per event type

Cap intervals

Section titled “Cap intervals”

Each cap type supports limits per interval:

  • Every 15 Minutes
  • Hourly
  • Daily
  • Weekly
  • Monthly
  • Total

Soft capping

Section titled “Soft capping”

When Enable Soft Capping is on, conversions that arrive after the cap is reached are recorded with Pending status instead of being dropped. Use soft capping to avoid losing attribution data around cap boundaries.

Next steps

Section titled “Next steps”