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Revenue and payouts

Revenue and payout settings define how much the advertiser pays you (revenue) and how much you pay your publishers (payout) for each conversion or event. The two values can differ. The spread is your margin.

Before you begin

Section titled “Before you begin”
  • Create an offer and assign it to an advertiser.
  • Decide which model the advertiser uses to pay you. The payout model can differ from the revenue model.
  • For post-conversion events, set up conversion tracking so the click-to-conversion path works end to end.

Open the Revenue & Payout tab

Section titled “Open the Revenue & Payout tab”
  1. Go to Offers > Offers Management and open the offer.
  2. Select the Revenue & Payout tab.
  3. The default Conversion row shows the offer-level payout. Click the edit (pen) icon to change it.
  4. Click Create to add post-conversion events.

The Revenue & Payout tab showing the default Conversion row

Configure the default conversion

Section titled “Configure the default conversion”
Field Required Description
Revenue Type Yes How the advertiser pays you
Revenue Value Depends on type Fixed amount or percent
Payout Type Yes How you pay the publisher
Payout Value Depends on type Fixed amount or percent
Currency Yes Offer-level currency
Allow Multiple Conversions No More than one conversion per transaction_id
Manually Accept Conversions No Conversions stay pending until approved in Reports

Revenue types

Section titled “Revenue types”

How the advertiser pays you:

Type Label Value field
RPA Revenue Per Action Fixed amount
RPS Revenue Per Sale Percent of sale
RPC Revenue Per Click Fixed amount
RPM Revenue Per Impression Fixed amount
RPAxRPS Revenue Per Action and Sale Fixed amount and percent

Payout types

Section titled “Payout types”

How you pay publishers:

Type Label Value field
CPA Cost Per Action Fixed amount
CPS Cost Per Sale Percent of sale
CPC Cost Per Click Fixed amount
CPM Cost Per Impression Fixed amount
CPAxCPS Cost Per Action and Sale Fixed amount and percent
PRV Percentage of Revenue Percent of revenue

Currency

Section titled “Currency”

Each offer has its own currency. Publisher payouts convert to the publisher’s account currency at the rate configured in your account settings.

Post-conversion events

Section titled “Post-conversion events”

Events track actions after the initial conversion, for example a first purchase after a free-trial registration or an in-app purchase after an install. Events require a conversion to exist first. They cannot fire without a matching transaction_id from an earlier click.

How events work

Section titled “How events work”

Events use the same postback mechanism as conversions, with two additional parameters:

  • event_id: the numeric ID of the event in Integr8.
  • event_name: the name of the event as defined in Integr8.

Either parameter alone is sufficient, or you can pass both. The values must match exactly what was defined when the event was created.

Example postback URLs:

https://your.domain.com/?secure=TOKEN&event_id=5&transaction_id=REPLACE
https://your.domain.com/?secure=TOKEN&event_name=purchase&transaction_id=REPLACE

Create an event

Section titled “Create an event”

The Create Event dialog

  1. On the Revenue & Payout tab, click Create.
  2. In the Create Event dialog, set:
    • Name: must match the name the advertiser passes in their postback. For AppsFlyer integrations, use the exact event name from the AppsFlyer dashboard.
    • Revenue Type and Revenue Value (or Revenue Percent for RPS and RPAxRPS).
    • Payout Type and Payout Value (or Payout Percent for CPS, PRV, and CPAxCPS).
    • Allow Multiple Events: enable if the same user can trigger this event more than once per click.
    • Manually Accept Events: mark events as pending until approved in Reports.
    • Activated: disable to block recording for this event.
  3. Click Create.

Event field reference

Section titled “Event field reference”
Field Required Description
Name Yes Must match the name the advertiser sends in the postback
Revenue Type Yes RPA, RPS, RPC, RPM, or RPAxRPS
Revenue Value / Revenue Percent Yes Amount or percent based on revenue type
Payout Type Yes CPA, CPS, CPC, CPM, CPAxCPS, or PRV
Payout Value / Payout Percent Yes Amount or percent based on payout type
Allow Multiple Events No Multiple events per transaction_id
Manually Accept Events No Events stay pending until approved
Activated No Disable to stop recording

Get the event postback URL

Section titled “Get the event postback URL”

After creating the event, open the postback dialog from the Revenue & Payout tab using the webhook icon on the event row.

You can also use the global postback URL from Offers > Global Tracking by appending &event_id= or &event_name=.

Next steps

Section titled “Next steps”