Custom payouts

Custom payouts let you pay individual publishers a different rate than the global offer payout. This is useful when negotiating higher rates with top-performing publishers, or lower rates for new and unproven sources.

Open Partners > Publishers Management, select a publisher, then go to the Custom Payouts tab.

Before you begin

• Configure global revenue and payout for the offer.
• Add the publisher you want to set a custom rate for.

Create a custom payout

1. Go to Partners > Publishers Management and open the publisher.
2. Select the Custom Payouts tab.
3. Click Create.
4. Set:
   • Offer: pick the offer this custom payout applies to.
   • Event: pick the conversion or event that triggers the payout.
   • Revenue Type and Revenue Value (or percent for RPS and RPAxRPS).
   • Payout Type and Payout Value (or percent for CPS, PRV, and CPAxCPS).
5. Click Save.

The custom payout overrides the global payout for this publisher on the selected offer and event. Other publishers keep the global rate.

How custom payouts interact with global payouts

Scenario	What the publisher gets paid
No custom payout exists	The global offer payout
Custom payout exists for this offer + event	The custom value
Custom payout exists for this offer + a different event	The global payout for events without an override

When set, custom revenue fields override the global offer revenue for that publisher and event.

Payout and revenue types

Same type system as Revenue and payouts:

• Revenue: RPA, RPS, RPC, RPM, RPAxRPS
• Payout: CPA, CPS, CPC, CPM, CPAxCPS, PRV

Field reference

Field	Required	Description
Offer	Yes	The offer this custom payout applies to
Event / Conversion	Yes	The trigger that pays out
Revenue Type	Yes	RPA, RPS, RPC, RPM, or RPAxRPS
Payout Type	Yes	CPA, CPS, CPC, CPM, CPAxCPS, or PRV
Revenue / Payout Value	Yes	Amount or percent based on type

Next steps

• Set offer caps so a higher-payout publisher does not blow your margin.
• Configure throttling to control click volume independently of payout.